I love
football programs, I have collected them since I started going to
watch football in the 1980's. They were what helped get me interested
in the history of the game, especially in NZ. I like
them so much that when I was involved with North Wellington in
1998 I took on the job of producing their club program for the
season, while it was a lot of fun it gave me a good understanding of
the amount of work and effort that goes into the small A5 booklet
that you hand out (or sell) on match day.
While it is seen by some as a dying art, big leagues like the English Premiership have given clubs templates which make them so bland and boring they are effectively glorified team sheets. Newer technology is starting to take over, I will quite often receive a tweet of the actual team sheet at the game I'm at. But programs can still be a vital part of a clubs communications and a source of revenue for advertising. So its good to see they are still going reasonably strong at the grassroots level in Wellington.
As I
went around the grounds in the Central & Capital Leagues this
last season I picked up programs where I could and this is a review
of the ones that ended up in my possession. It's not comprehensive as I didn't get all
programs available but I think it gives a good overview of what was out there.
I have
ranked the top 5 and after that grouped others together.
1st
TAWA AFC
3 of Tawa's outstanding programs |
I first
saw Tawa's effort online and thought it was a pretty good program
that would print out in a paper A5 format. Then I visited Tawa
for their Chatham Cup game against Wairarapa United and I was blown away, not by the strong wind they had that day, but the incredibly professional A4 Glossy production they had produced and whats more it was free!
As
well as that and having the necessary team lists it had news and
reports from all teams at the club, a good piece on Tawa's historic
1992 Chatham Cup upset when they were in Central 1 and beat National League
leaders Napier City Rovers 1-0. They even had a crossword &
suduko puzzle and some cartoons! Editor Shannon Doyle and his team
have done an amazing job and it would be no surprise if they won Program
of the year at the NZ Football Media Awards.
2nd STOP OUT
Stop Out v Western Suburbs program with my photo on the front cover |
Now I have
to put a bit of a disclaimer here – Stop Out used a few of my
photos in their program this season, they even reprinted my blog post
on their away game against Lower Hutt City (although it would've
been nice if they asked me first, but I forgave them!) but I didn't take that into account and looked at the program overall.
Their program is a A5 glossy packed with club news, photo's, stats
(both this season and historic) and fans opinion pieces, it has all
the Central League results not just their own. Also impressive are
the pictures of the players next to their names in the team list most
helpful when trying to identify them in photographs.
3rd
PETONE
Previous
NZ Program of the year winners in 2012. I put them 3rd here
but it would be on goal difference, like Stop Out an A5 fully glossy
program and used not just for the men's 1st team but also
the women's 1st team with full team lists for both home
and away teams. The content was limited to a 1st team
match reports and some good historical stuff. A bit more thought could have gone into the placing of ads as having 2 pages facing each other with just ads isn't a great look.
4th WELLINGTON OLYMPIC
Olympic's 1st team record since 1953 |
Olympic
pack their 16 page A5 glossy program with team lists (men's 1st
& 2nd), reports, comments, adverts and a bit of
history and use almost every space available. The result is a very
busy program which seems to be crying out for an extra page or 2. The
complete 1st team league record from 1953 when they were
founded as Apollon was impressive.
5th
= MIRAMAR RANGERS & ISLAND BAY UNITED
OK so I
couldn't separate these 2 but it was for different reasons. Island
Bay United's 20 page effort has a great cover, but it disappoints when
you open up to find a colourless paper interior with similar but
inconsistent fonts. However the content more than makes up for this
with match reports and league tables on all teams in the club
including Women's & U17 and a junior club summary. They also have appearance details for both the men's 1st and 2nd
teams.
Miramar Rangers have a professionally designed, well laid out and easy to read program. It has the
necessary team lists and league details but lacks other content,
having comments from the Chairman, Captain and both the Central
League & Capital Premier coaches is a bit much, especially when
they are saying the same thing. No photo's either.
Miramar do produce
an excellent online newsletter “The Ranger” with news on all club
teams and player profiles and photos (yes OK they did use a couple of
mine!) so its a bit of a shame they haven't combined these too a bit
more with the match day program.
Mid
Table Muddlers
WESTERN SUBURBS, PALMERSTON NORTH MARIST & NORTH WELLINGTON
Western
Suburbs was another program that tried to pack as much as possible into it's 16
pages, but its paper and varying fonts gave it a very amateur feel,
also they cut and pasted an article on the English Premiership on to the last
page. This is a particular bugbear of mine, you're a NZ club playing in
NZ, lets talk about NZ football!!!
Palmerston
North Marist's program was from the Chatham Cup game against North
Wellington and the program was surprisingly similar to the teams performance,
impressive 1st half and then nothing! I realise
advertising is a necessary evil but if you are going to fill up half
your program with ads, no one is going to read it which sort of
defeats the point.
North
Wellington haven't produced a regular program for several years due
to being in Capital 1. Their 8 page effort for the Chatham Cup clash
against Upper Hutt City was pretty basic but did include appearance and
goal scoring stats for the 1st team, and more unusually a
coaches comment from the coaches of both teams.
Bottom
of the table strugglers
LOWER HUTT CITY, WAIRARAPA UNITED & UPPER HUTT CITY
Lower
Hutt City's program was a 4 page functional, photocopied production which
fulfilled their obligation to produce a program, a half hearted effort had
been made with a player profile as well as the chairman and coach
comments.
Wairarapa
United's 12 page effort looked as if it was printed out of Microsoft Word, they had
some reasonable content and they did tell me they usually had at
least one photo (usually on the cover) but it hadn't been sent to the editor in time for printing for this game.
Upper
Hutt City's program was surprisingly disappointing for a club that is
pretty on to it with social media and communications. Only having a team list
for their own team was frustrating but more so was that 11 of their
16 pages were cut and paste articles on the UEFA Champions League
Final and Manchester City, I suppose at least 2 of articles were on
the All Whites.
I'd like to say a big thanks to all the people who dedicate their time to producing, contributing & distributing their clubs programs. I hope you all realise that your work is appreciated and you keep it up. Programs are an important part of helping to build a football culture and also provide a valuable social history.
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